
sample projects
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Objective: Understand structures and funding models for sustainability initiatives; determine business drivers and barriers to sustainability efforts
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Results: Prioritize and influence planned offerings related to sustainability; educate field sales on sustainability initiatives and issues
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Method: Focus groups with senior executives in corporate sustainability positions
Needs Assessment:
Corporate Sustainability Initiatives
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Objective: Review and garner feedback on architectural expansion and renovation plans for historical country club
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Results: Prioritization of projects and investments for 5-year facilities improvement plan
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Method: Focus Group blitz – 15 groups with 185 members in one week
Concept Evaluation:
Country Club Facilities Expansion
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Objective: Obtain feedback from target market on new business concept and website
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Results: Develop appealing value proposition and communicate on website; adjust go-to-market strategy with local emphasis
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Method: Focus Groups with Millennials
Concept Evaluation:
Brand Affinity Website
Concept Evaluation:
Brand Affinity Website
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Objective: Understand market drivers of future Clinical Trials statistical computing environments, including adoption of open source technologies.
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Results: Develop new SaaS SCE solutions; create thought leadership white papers.
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Method: In-depth interviews with Top 25 Pharma CIOs and IT directors
Technology Assessment:
Pharma Statistical
Computing Environments
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Objective: Determine brand perceptions of leading business intelligence vendors
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Results: Determine image attributes for subsequent measurement and message components for advertising campaign
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Method: Multi-country focus groups with senior-level information technology buyers, coupled with select interviews with vendors
Brand Assessment:
Perceptual Analysis -
Enterprise Software Vendors
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Objective: Understand the referral process and differentiating factors for physicians.
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Results: Identify and promote service differentiators to referring physicians and patients; enhance existing practice relationships through in-person marketing programs.
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Method: National in-depth interviews with variety of referring physicians for a widespread elderly disease.
Competitive Assessment:
New Entrant in
Established Medical market
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Objective: Understand evaluation process and decision maker information needs; Uncover true decision factors and competitive strengths/ weaknesses
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Results: Develop new value propositions for pricing; Improve support for field testing of products; Identify product enhancements needed
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Method: In-depth interviews with technology purchase decision makers
Customer Experience:
Technology Deal
Win/Loss Analysis
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Objective: Identify industry challenges and business pain points; Test marketing messages for advertising campaign
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Results: Refine messaging and prioritize channels for marketing campaigns; Develop advanced level training classes
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Method: Full-day onsite session with lead customer representatives from strategic accounts
Customer Experience:
SaaS Strategic
Customer Forums
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Objective: Identify gaps between service expectations and delivery across field network; Identify ways to offer more services and value to customers
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Results: Identify new facility service offerings and locations for new revenue streams; Identify locations with service inconsistencies for remediation
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Method: In-depth interviews with various personas at customer sites across nation
Customer Experience:
Transportation Services Revenue & Value
Enhancement
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Objective: Build new community-wide partnership with local organizations and constituent groups; Create marketing plan to expand event participation
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Results: Forge new partnerships among community organizations; Implement new marketing programs to increase sponsorships and year-round community involvement
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Method: Half-day event with several dozen community leaders and nonprofit constituents